Linda Richardson is founder of Richardson (http://www.richardson.com ), a leading sales training and consulting firm. She is a recognized leader in the sales training industry and is credited with the movement to consultative selling, which is the corner stone of Richardson 's methodology. Ms. Richardson has written 9 books on selling including her most recent, The Sales Success Handbook. She has been published extensively in industry and training journals and has been featured in numerous publications including Forbes, Nation's Business, Selling, Selling Power, Success, The Conference Board Magazine, and The Philadelphia Inquirer.